Autoresponder is an essential element that makes your marketing funnel work. This is the point where your sales channel starts and this is where you have to engage your prospects to follow up with them in the future. You have to expose a person to an offer at least 7 times before they take any action. Consistency is the key. Hence the importance of building a relationship with prospective customers/clients with high quality content in your e-mails, it is this that creates trust between you and them. Do not make your e-mails long with content, instead you need to get straight to the point in short paragraphs. In order to remember you, your emails need to be sent out in an interval of 2 to 3 days. You really run the risk of being labeled as spam if you rarely approach your prospects with your emails, you definitely don’t want to lose customers to inconsistency. However, you really don’t want to overwhelm your prospects by sending too many email messages, as they may unsubscribe from your list, again something you do not want.
When you’re using an autoresponder, you need to drive traffic to your squeeze page to get the subscribers. It’s a lot of effort to get your site the traffic it needs. That’s why it is so critical that you continue updating your landing page to achieve the greatest performance possible. If you cut down on this, you’ll be losing a lot of profit. Just do a few split tests of headlines that you can use for your squeeze page until you find one that works better than the others. You will have no idea of what’s working for you unless you continue to test headlines.
First, make sure your autoresponder is well equipped with your sales pitch and relevant information about your business. The key to increasing profit is to develop the correct balance between the product or service you want to sell and what you decide to just give to the consumer. Finding that balance is absolutely key to your success. Timing is crucial when it comes to sending automated emails, so whether it is a podcast, newsletter or other update that you send to your prospects, be sure that the timing is appropriate. You definitely do not want potential customers complaining that they’re being hit with emails all the time. You need to learn to respect them, help them without taking away their space. In other words, help them remember you but in a considerate way. Be sensible and considerate as you figure out what times would be best to use your autoresponder, and this way you’ll be able to maximize your marketing campaign results. Remember, your autoresponder is best used in conjunction with other efforts. Tweaking your strategies as you go will also help. Another key factor in using autoresponders is how to personalize your marketing strategy so it has a maximum effect. Be sure to make your efforts real and give them a real human touch. It should not sound computer generated, but include a personal expression instead. When you sent out your newsletters or ezine, be sure to use the prospects first name. Keep an eye on what your prospects are saying and lend an ear to their needs so that you can fulfill them. Allowing them to personalize their subscription is also a nice touch. This provides a greater value-add and helps set you apart from the crowd.
You’d be very wise to build an email list with your autoresponder, however, you want to be able to profit from this list as well. In other words, if you don’t monetize your email list, then it’s of no use. This is where you leverage the information you gave away to your prospect through your autoresponder campaign. Be sure you start the sales process only after delivering value and not before. Even if you don’t have your own product to sell it’s no problem! You can generate profits from the use of affiliate products as well. You just want to be sure those products are targeted towards your own market. In fact, all you really need to do is continue creating value to your target market by giving them what they are looking for. You can know exactly what your targets are looking for by getting feedback from your list with your autoresponder.
If you truly want to capture the personal information of a potential customer, you need to engage in mild bribery. Offer them a video, a free report, or something that will have real value to them. They’ll need a solid reason to give up their personal information over the internet. Therefore the very first autoresponder message you send out to each contact will need to be making good on whatever it is you offered. After that, your second through fourth messages should provide tips that will share some of your expertise with your prospects. After this you can begin to start promoting your business, keep it friendly and do not shove anything down your contacts throats. Rinse and repeat, keep this cycle going and watch your business grow. The autoresponder can have up to 100 messages, all sent out whenever you desire. Automation is key component of online business, so the more you make your processes automated, the faster your business will expand. Autoresponders are an excellent way to achieve this goal for your company.
Affiliate Marketing: Simple and Effective
For companies that use the Internet to sell products and/or services, affiliate marketing can become an easy way to integrate a large part of a company’s marketing plans and increase profits. E-commerce as we know it owes its popularity and effectiveness to affiliate marketing. Think of popular sites such as Amazon.com or CD NOW (BuyWeb) and you’ll see what affiliate marketing has done to boost their income.
It can be hard to believe that affiliate marketing relies on a simple yet enormously effective idea. In essence, a webmaster becomes an affiliate by displaying merchant’s advertisements on his or her site. This affiliate can get paid through one of three ways: per click (Cost-Per-Click (CPC) program), per action (Cost-Per-Action (CPA) program) or per sale (Cost-Per-Sale (CPS) program).
In a CPC program, the affiliate gets paid every time a visitor clicks on the merchant’s ad. Because of many fraud click sites, increasing adware and many other fraudulent ploys, this is one of the least favorite affiliate marketing programs.
In a CPA program, the affiliate gets paid for a sale, registration, or other “action” taken by the visitor who clicked on the ad located on the affiliate’s website.
The CPS program is the preferred affiliate marketing method. The affiliate gets paid only when products or services are purchased from the merchant’s website via the visitor clicking on an ad on the affiliate’s website. Both CPA and CPS allow the merchant to share his revenue or give a commission to the affiliate based on sales.
Affiliate marketing can benefit both the merchant and affiliate and offers very little or no risk. Many merchants enjoy using this preferred form of advertising for their e-commerce websites and businesses.
It can be hard to believe that affiliate marketing relies on a simple yet enormously effective idea. In essence, a webmaster becomes an affiliate by displaying merchant’s advertisements on his or her site. This affiliate can get paid through one of three ways: per click (Cost-Per-Click (CPC) program), per action (Cost-Per-Action (CPA) program) or per sale (Cost-Per-Sale (CPS) program).
In a CPC program, the affiliate gets paid every time a visitor clicks on the merchant’s ad. Because of many fraud click sites, increasing adware and many other fraudulent ploys, this is one of the least favorite affiliate marketing programs.
In a CPA program, the affiliate gets paid for a sale, registration, or other “action” taken by the visitor who clicked on the ad located on the affiliate’s website.
The CPS program is the preferred affiliate marketing method. The affiliate gets paid only when products or services are purchased from the merchant’s website via the visitor clicking on an ad on the affiliate’s website. Both CPA and CPS allow the merchant to share his revenue or give a commission to the affiliate based on sales.
Affiliate marketing can benefit both the merchant and affiliate and offers very little or no risk. Many merchants enjoy using this preferred form of advertising for their e-commerce websites and businesses.
